Skip to content

Distracted driving campaign kicks off in Richmond

On average in the Lower Mainland, 25 people are killed in distracted driving related crashes each year
Distracted driving
Richmond RCMP and ICBC are ramping up distracted driving and awareness in Richmond this month

Four out of 10 drivers “still aren’t getting the message” when it comes to distracted driving, according to Richmond RCMP.

This month, Richmond Mounties are joining forces with ICBC to step up distracted driving enforcement and awareness across the city.

“It’s hard to believe that it’s been 12 years since police first began enforcing distracted driving laws in B.C., and still four out of every 10 drivers aren’t getting the message,” said Cpl. Ian Henderson, Richmond RCMP spokesperson.

“Distracted driving crashes kill and they are completely avoidable. When you drive, leave your phone alone.”

According to ICBC, distracted driving accounts for more than one in four fatal crashes and kills 76 people each year.

In the Lower Mainland, on average, 25 people are killed in distracted-driving related crashes each year.

Many drivers also admit to using their phone while behind the wheel, according to a new Ipsos survey.

The survey revealed that 42 per cent of drivers admit to using their phone at least one out of every 10 trips – yet of those B.C. drivers surveyed, 93 per cent believe it is highly risky to text while driving and 84 per cent believe it’s highly risky to talk while holding a phone and driving.

According to ICBC, using electronic devices such as a smart phone is one of the most common, and riskiest, forms of distracted driving – and can increase the possibility of a crash by five times.

“While vehicles provide a crucial role in the daily economy of British Columbians, crashes are a reality on our roads, and driving remains a privilege,” said Mike Farnworth, Minister of Public Safety and Solicitor General.

“With a quarter of traffic fatalities caused by distracted driving, there is absolutely no excuse for it. The safety and well-being of fellow British Columbians needs to be the priority on our roads."​

The use of hand-held personal electronic devices while driving has been banned in B.C. since 2010. Drivers who are caught using electronic devices face a $368 fine.