Colourful artworks have taken over Richmond’s sidewalks and windows in support of frontline workers during COVID-19 and the city is stepping up to help community members broadcast their creativity.
The City of Richmond announced a new campaign, #RichmondHasHeart, is being launched to encourage everyone to share their thoughts, ideas and images through social media posts in support of those working to fight the pandemic.
“One of the elements of being a safe and resilient community is people coming together during difficult and challenging times to support each other and focus on the positive outcomes,” said Richmond Mayor Malcolm Brodie.
“With the #RichmondHasHeart campaign, we want to support and promote the wide range of initiatives many people are already taking across the city that are connecting and engaging residents, as well as showing support for our front line, essential services and health care workers and first responders.”
During the campaign, the Together public art sculpture outside the Minoru Centre for Active Living will be lit up in blue – the colour theme of the campaign – and the Richmond City Hall’s windows will be decorated in the shape of a heart.
Community members are also encouraged to use the hashtag #RichmondHasHeart for their social media posts.
Branded materials with the campaign hashtag and ideas for video creators will also be available at Richmond.ca