Integrated Community Safety Award
Want to get the public to take notice of an important initiative about pedestrian safety?
How about closing down one of Richmond’s busiest intersections for a short time and fill it full of dancing cops, firefighters, ambulance paramedics and city workers?
That’s exactly what happened on the morning of Oct. 30 as the intersection of No. 3 Road and Saba Road was shut down for a flash mob performance — rocking to the Bee Gees disco hit Staying Alive— that went viral with its message called SLOW (Stop, Look, Observe, Walk) and earned this year’s Integrated Safety Award.
Richmond RCMP Cpl. Kevin Krygier spearheaded the creation of a viral flash mob video, and Sgt. Stephanie Ashton enlisted the help and support of Joanne Bergman from ICBC, who was able to assist with providing funding and resources to make the video a reality.
Rishell O’Brien, owner of the Defy Gravity Dance, embraced the concept and provided countless hours to the choreography of the dance routine which included a number of her students who kicked off the number.
Jesse Aquing was also enlisted to film and edit his footage into a seamless video.
Thanks, to their efforts, the event was a success, achieving its objective of increasing public awareness to the dangers facing pedestrians and provided information to help citizens cross the street safely.