She’s got the look: building your personal fashion brand

Every woman wants a signature look that works specifically for her, but deciding what style of clothing suits you best can be challenging.

Luckily, Aldila Boutique is here to help.

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“It is important that your clothing choices are right for you,” says Elif Costello, one of the owners of Aldila. “Don’t worry about what’s trendy– it’s more important to find something you really like.”

Accoding to Costello, women need to feel comfortable with what they’re wearing—and to feel empowered when they get dressed in the morning.

“It’s great to try new things,” she says, “but if you’re not feeling it, don’t buy it. Otherwise, it’ll just sit in your closet.”

Costello knows how easy it is to get wrapped up in what’s in or what’s out but she’s quick to remind clients that they are the one who has to wear it, not the model in the magazine.

“It doesn’t matter if skinny jeans are popular one day and boot cut jeans the next,” she says. “There are lots of different fits available at any given time. You need to find the fit that best suits your personal style.”

A pair of jeans is one of the best clothing investments you can make, according to Costello. They can be dressed up or dressed down, and worn 12 months a year. Aldila carries a wide variety of jeans including NYDJ, Yoga Jeans (which are made in Canada), Liverpool, and premium denim products from MAC Jeans.

“We wear jeans more than we wear anything else,” she says. “In our Lower Mainland casual environment, you’re wearing jeans all the time. So get a good pair that fit right.”

For women looking to completely revamp their wardrobes, it’s good to start with the basics, says Costello. Jeans and blouses are a good foundation for everyday wear, and it’s easy to add jackets, scarves and jewelry.

“Start with the core and build from there,” she advises. “And make sure you’re comfortable with everything you add.”

Aldila carries a wide range of lines from Montreal, New York, California and Europe. Collections include Joseph Ribkoff, Cream, Sandwich, Dolcezza and their own private line, Aldila Designs, which is made right here in Vancouver.

For more on the many fashionable clothing lines available at Aldila Boutique in Richmond, call 604-244-0484, email or visit their website. Aldila is located at Richmond Centre, and can be found on Facebook, Instagram and Twitter.

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