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A long-time women's fashion store at Blundell Centre is getting back to its roots - Bellissima Fashions is reverting to its original name.
The company's first store was opened on West Pender Street in Downtown Vancouver back in 1975, under the name of Serena Fashions. The location at Blundell Centre is one of 10 across the province and has been a fixture there since 2012.
Now, the privately owned, family-run business will proudly carry their original company namesake of "SERENA" and add the "west" on, as it all started here in B.C. and captures that special west coast connection.
Despite the name change, the store will continue to feature the high-quality, valued designer fashion lines that their customers come to expect. The on-trend, high-quality, unique collections along with the commitment to excellence in both service and selection remain the same.
You can continue to rely on them to provide modern, ageless, timeless and inspiring fashions.
SERENA | west carries many top brands, including Joseph Ribkoff and Frank Lyman.
"The things that will be rebranded will be our business cards, bags and store signage", explains Della Docking, who has been a supervisor with the company for 37 years.
What will not change is the store's commitment to providing the highest level of customer service possible.
"That's the thing about this particular organization, we are very customer service oriented, " Docking adds.
"You only get one chance to make a positive, lasting impression. This is what we teach our staff," she explains. "It's really about relationship building, and this is something we pride ourselves on."
However, one change that is now in place is one very much in keeping with the times. SERENA | west now adds the convenience of online shopping for its customers.
Online access through its easy-to-use website will not only offer all of the same great lines of fashion available in-store, but also the remote ability to view products and make purchases allowing customers the option of not leaving their home - something valued by a great many during the COVID-19 pandemic.
"While we ensure to undertake all of the safety and sanitization protocols in our stores, if a customer wants the convenience and peace of mind of online shopping they can do that quickly and easily at serena-west.com,” Docking adds
For more information about SERENA | west and how they have reached back to the past to present a new future, visit their website at serena-west.com.
