During the COVID-19 pandemic, the Benjamin Moore location at Blundell Centre showed its customers it was so much more than just a trusted place to pick out new paint colours.
It is also an excellent source for advice and tips on how to apply new paint in a way that brightens and freshens up homes too.
And now, as we slowly start to ease back to normalcy, Benjamin Moore will resume its workshops to give customers more one-on-one, hands-on assistance.
“We’re looking forward to that as we approach the fall,” says Cherry Jimenez, district manager with Benjamin Moore, adding their in-store workshops will cover specific subjects such as properly making wall repairs and re-painting during renovations.
Others will focus on detailed work.
“A lot of customers are fine with painting a room but don’t have as much experience with the finer, detail work like doors, trim, furniture and the cabinetry they want to spruce up,” Jimenez says. “So, some of our DIY workshops will address the application of paint finishes to get the results they are looking for.”
To take part in the workshops, customers are required to sign-up.
While the pandemic kept many people closer to home, it stoked plenty of creative fires regarding home improvement.
“We found that people were encouraged through the pandemic to slow down and take care of the things that tend to be put on the back-burner,” Jimenez says. “It was an interesting shift as a lot of homeowners came in and picked up products for their projects.”
And that flow in customer traffic has been consistent for the past 18 months or so.
“A lot of customers originally focused on exterior house paints, with an emphasis on the willingness of people wanting to learn how to do the work themselves,” Jimenez says. “The DIY aspect was clearly at the top of their minds since many tradespeople weren’t able to readily adapt to coming into contact with customers during the pandemic.
“The nice thing about that was we were able to offer our expertise and service to help and encourage customers to get through this challenging time while helping them beautify their homes and make it a comfortable space,” she says.
“Most customers are not experts in this, so much of what we did was helping people go through the steps to get the job done right,” she adds. “And we felt good knowing we could support them and their projects.”
For more information about how Benjamin Moore at Blundell Centre can help with your home improvement plans, visit their website at benjaminmoorevan.com.