Aldila Boutique: For love of fashion and family

For many women in Vancouver, Aldila Boutique is synonymous with great fashion and a one-of-a-kind shopping experience. But the name actually comes from a song made popular in the 1960’s by Italian singer, Betty Curtis.

“Al di la is an Italian song,” says Elif Costello, whose parents founded Aldila Boutique 30 years ago. “It means ‘beyond’ in English. It just happened to be one of my parents’ favourite songs back then.”

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At the time, the original store imported leather goods from Turkey, according to Costello. In the years that followed, the product line expanded- and so did the number of stores.

Today, there are seven Adila Boutiques with locations across the Lower Mainland, including Richmond, Kelowna and Alberta. The fashion boutiques now carry women’s lines from Montreal, New York, California and Europe, as well as their private label, Aldila Designs, which is made right here in Vancouver. Brands include Joseph Ribkoff, Sandwich, Mac jeans, and Dolcezza.

“We try to focus on what made us successful— providing women with great fashion and fantastic customer service,” Costello says.

The clothing appeals to a wide range of women, Costello adds, noting that many daughters bring their mothers in so that they can shop together.

“It makes sense because my mom and I do the buying for the stores,” she says. “My mother can buy for her age group and I sort of buy for my age group.”

Costello is proud of Aldila Boutique’s connections in the communities it serves. In Richmond, Aldila was a sponsor of the Nite of Hope fundraiser for five years, which raised money for the B.C. and Yukon chapter of the Canadian Breast Cancer Foundation. The company also sponsors a number of school and local charity events.

To find out more about Aldila Boutique in Richmond, call 604-244-0484, email info@aldilaboutique.com or visit www.aldilaboutique.com. Aldila is located at Richmond Centre, and can be found on Facebook, Instagram and Twitter. 

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