Strolling through Steveston Tuesday or Wednesday, you may notice Village Bikes is sporting a new name: Syl’s Cycles.
The shop’s owner is assuring customers they aren’t rebranding; they’re just being used in a TV shoot.
“It’s going to be cool at some point when [the show] does come out to see my store front,” owner Brett Martyniuk said.
Crews have changed the store’s awning, painted some parts of it and set up a kind of farmers’ market in the alley beside it, he said. The shop will be closed tomorrow, as the shoot is blocking most of the street.
He said the show is called Ink, which appears to be the name of Apple’s new 10-episode mystery drama based on the story of Hilde Lysiak. She’s a 12-year-old girl from Pennsylvania who, at age nine, reported on a murder for her town’s newspaper.
Brooklynn Prince is playing Lysiak, and the show is directed and executive produced by John M. Chiu, known for directing the film Crazy Rich Asians.
This isn’t the first time Martinique’s bike shop has appeared on TV. It’s cameoed in a Lucky Charms commercial once and in the 2008 film Lost Boys: The Tribe.
“There’s no shortage of crews wanting to film down here,” Martyniuk said, referring to Steveston Village. “I mean, it’s obviously picturesque.”