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CFL launches Diversity in Football Program to create greater diversity and equity

TORONTO — The CFL launched the Diversity in Football Program on Tuesday to create greater inclusivity, diversity and equity across the league and in its business.

TORONTO — The CFL launched the Diversity in Football Program on Tuesday to create greater inclusivity, diversity and equity across the league and in its business.

Each of the league's nine teams will add an additional individual from a diverse cultural background to join its football operations or business administration departments. Participants will spend about four weeks in the program during training camp — which is slated to open May 15 and end June 4 — and at least one exhibition game.

 "We often say that, on and off the field, diversity is strength," CFL commissioner Randy Ambrosie said in a statement. "We are taking real, practical steps to practising inclusion and embracing diversity in our league and workplace."

Applications for the program became available Tuesday and will close April 20. They're available at cfl.ca and inquiries related to the program can be sent to dis@cfl.ca.

"Organizations that reflect their communities by promoting diversity and fostering inclusivity have been shown to be more successful and innovative," said Susan Jones Bouk, chief people officer and head of office operations at the CFL. “This program is not only an opportunity for participants to gain practical work experience and to make new contacts, but it also allows them to better understand and proudly use the strengths and insights they have gained through their individual backgrounds.

“Our clubs will in turn, be able to engage and learn from these individuals and their unique and personal experiences. As a league, we have more to learn and more to do, but this is a step in the right direction.”

This report by The Canadian Press was first published April 12, 2022.

The Canadian Press