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Show hopes to leave big impression on Richmond school

Anti-bullying rock concert comes to MacNeill secondary

A new musical show making the rounds of B.C.s schools is rocking the anti-bullying message in order to impact a wider audience.

Its called Kindness Rocks and it makes a stop at MacNeill secondary school next Monday, a couple of days ahead of Pink Shirt Day and BC Anti-Bullying Day on Feb. 27.

The shows producer, Jeanette OKeeffe, said the show is designed to be about as close as you can get to staging a full-fledged rock and roll arena gig.

Theres a full band, a light show and music the kids can relate to, OKeefe said.

But beyond the glitz and the glamour of the performance, the core anti-bullying message is being relayed through the music and personal stories of the performers.

We dont want to be preaching to the kids that they need to be nice, OKeefe said, adding relating real-life experiences have greater impact.

The performers will be telling their own stories, how their lives were impacted by bullying, and even how some who were bullies themselves had their lives affected.

OKeefe added Kindness Rocks, which is sponsored by Coast Capital Savings, is the first to present an anti-bullying message in this format.

Theres really nothing else like it. And for some kids it will be their first rock concert which will leave a big impression on them, as well as a pretty powerful message about bullying, she said.

To view the promotional video on Youtube, or visit