Richmond Fire-Rescue is taking the phrase strike while the irons hot and literally running around the city with it.
The fire department has decided, in the immediate aftermath of a fire, it will bombard the surrounding area with fire prevention flyers.
It believes there is no time like the present when trying to deliver the fire safety message.
And it tested that theory to the full recently after a significant house fire on Azure Road in central Richmond, when it handed out around 500 fire safety flyers to the community.
Its about connecting with the community and we realized this was a great opportunity to reach people when theyre fully engaged, said deputy fire chief Kim Howell.
These are the times that people are really switched onto to fire safety and its a great chance to answer questions on fire safety and give out advice.
Its a time when people also realize that this could happen to them and thats when theyre more open to taking measures to stop it happening to them.
Howell said the Azure Road fire in February was a classic example of a house with far too many combustible materials packed into the one area, a situation that was dangerous to the homeowner and for attending firefighters.
The distribution of fire safety flyers in the aftermath of an incident ties in with the departments goal to drive fire prevention in the community, added Howell.
Expect to see Richmond Fire-Rescue flyers circulating in your neighbourhood in the wake of a fire.
