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Oval ups marketing regime for new projects

Over $3 million taxpayer subsidy continues to keep facility in the black
Richmond Olympic Oval
The Richmond Olympic Oval hosts various sports events and provides amenity activities for residents such as ice hockey, basketball, volleyball, soccer, and weight training

New amenities at the Richmond Olympic Oval will be promoted at a cost of roughly $500,000 this year, according to the facility’s quarterly financial statements.

The marketing costs for additional retail spaces, the Richmond Olympic Experience sports museum as well as the YYoga exercise centre will eat into the Oval’s reserves.

Last year, with a City of Richmond contribution of $3.2 million to the Oval’s bottom line, the Oval had a surplus of $1.6 million. This year that surplus — which is allocated for future capital expenses — will be about $780,000.

The three-page report to council states that “a portion” of the marketing costs is considered one-time expenditures.

The Oval’s administrative costs are expected to jump 26 per cent, from $2.7 million in 2014 to $3.3 million this year. Meanwhile, membership fees and program revenues are expected to rise 17 per cent, from $6.5 million in 2014 to $7.6 million this year.

The $10 million ROX museum, largely funded by corporate sponsors, according to the city, is expected to open by this summer.

The Oval will host 40 marquee events this year, according to the report.

@WestcoastWood

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