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Online sales force closure of HMV

High rent and an increased trend to online sales have forced music retailer HMV Canada to close the doors of its Richmond Centre location and flagship store at Burrard and Robson streets this January, the company announced last week.

High rent and an increased trend to online sales have forced music retailer HMV Canada to close the doors of its Richmond Centre location and flagship store at Burrard and Robson streets this January, the company announced last week.

"It's regretful, really," Nick Williams, president of HMV Canada, said in a telephone interview from Toronto.

The closure of the 50,000-squarefoot, three-storey Robson location, as well as a smaller retail space in the Richmond Centre, affects the jobs of more than 60 employees.

Williams said a portion of the staff will be moved to HMV's nine remaining locations in B.C. But, "clearly we won't be able to do that for everyone."

HMV, a British-owned entity, took over the space in one of Vancouver's most-visible retail spots in 2005 after another Brit, tycoon Richard Branson, sold his Virgin Megastore operation in the same location.

Branson personally opened the Vancouver store with tremendous fanfare in December 1996 by rappelling down the front of the building.

The stunt generated valuable publicity, but didn't kick-start the kind of sales the company expected and Virgin never opened another store in Canada.

HMV, eager to expand its presence in the city, quickly transformed the outlet into the largest of its kind in Canada, offering more than 400,000 titles.

These days, that retail model is under attack. The rise of digital options has taken a toll on the overall sales of CDs, with 30 per cent of music consumers in Canada now choosing to shop online.

DVD sales in Canada have decreased by an estimated five per cent. In the United States and United Kingdom, the decline in physical entertainment sales is closer to 50 per cent.

Williams said HMV Canada remains a strong presence in the country, with 116 stores that will continue to operate nationwide.

The company has also expanded into the digital world, offering more than 10 million MP3 tracks for download and an 800,000-member customer rewards program.

Williams said HMV Canada plans to open a smaller storefront in the downtown core in the range of 5,000 to 10,000 square feet.

HMV Canada's decision to close the Robson store follows a trend among large-scale retailers, said James Smerdon, director of retail consulting with Colliers International in Vancouver.

The increase in Internet sales, combined with the high price of Vancouver's prime retail space, has seen many companies scale down their physical operations.

Smerdon said the space will likely not stay empty for long once its current tenant closes shop. Its location in the heart of the city's retail district continues to make it an attractive venue in terms of sales and marketing.

Smerdon said there are "a handful" of global brands in the city that could potentially lease the entire space, "but it's more likely to be parcelled up into a number of smaller units."

In the meantime, beginning Saturday at 9 a.m., both stores will be holding sales on CDs and DVDs, with prices marked down by 20 to 50 per cent.

Discount vouchers will also be issued to be used in other HMV locations in B.C.

"That's our way of saying thanks and goodbye to that store and giving anyone who spent a lot of time in the store, and enjoyed it, the opportunity to benefit from that," Williams said.