The City of Richmond spent $4,000 in extra consultation fees to come up with the name Richmond World Festival for its new Labour Day long weekend event.
The name was endorsed by Richmond City Council Monday after council rejected the name Lulubaloo.
Pearl in the Park and Hot Pot World Festival were two other names proposed from a third-party consultation that included stakeholders such as S.U.C.C.E.S.S, the Intercultural Advisory Committee, the Richmond School District and the Richmond Chamber of Commerce.
The city will spend $170,000 on the Saturday party with sponsors expected to pick up another $75,000 in costs. The city stated the consultation fees are to come out of the marketing portion of the event’s budget.
