A Richmond-based dumpling producer is tapping into the taste buds of teens keen on a career in the culinary arts to help develop a new flavour for its gyoza line.
Fine Choice Foods (FCF) is asking youngsters in Grades 10 to 12 to create a 30-second video to pitch their idea for a new flavour, plus their interest in food as a career.
The winner of "The Gyoza Wars" will get the opportunity to work with FCF's development team and see how their product goes from test kitchen to store.
Two scholarships of $500 will also be awarded; one going to the winning student and the other to the student's school. Plus, the winning gyoza recipe will be sold, for a limited time, at Choices Market. The idea of the contest was to
Adelina Wong (left) and Emily Tang, of Fine Choice Foods, stand in front of the spring roll wrapping station where the product is assembled by hand. Photo by Philip Raphael/Richmond News get youth thinking beyond the traditional roles in the food service industry, said Emily Tang, FCF's sales and marketing manager.
"They don't have to limit themselves to restaurant work, either as a server or in the kitchen," Tang said from FCF's 3,716-squaremetre (40,000-square-foot) production facility in east Richmond.
"It's an educational process where we also want to bring awareness of using local, sustainable products."
"We want to present an opportunity for youth that they may not have thought of," added Adelina Wong, FCF's marketing coordinator.
"There's chances to work in food research, and development."
For more information on "The Gyoza Wars," visit FCF's Facebook page.
Deadline for submissions is April 4.