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Don't fall for this viral holiday gift swap scam

Sometimes things are too good to be true — and legal. The Better Business Bureau is warning people to be alert for a pyramid scheme making the rounds on Facebook, Instagram and Twitter.

Sometimes things are too good to be true — and legal.  

The Better Business Bureau is warning people to be alert for a pyramid scheme making the rounds on Facebook, Instagram and Twitter.

The “Secret Sister” gift exchange claims that if you buy and send someone in a social media group a $10 gift, you will receive six to 36 gifts in return. Similar to a chain letter, you’re required to find six other people to participate.

Secret Sister
Posts on social media

These posts may seem harmless but can open you up to sharing personal information, such as your home address.

This scam has been circulating on social media since October 2015, and — despite several warnings from the BBB — it pops up on social media regularly. It’s also been reinvented on social media as a “wine exchange”.

Secret Sister
Post on social media

Gift chains are “mathematically impossible” and illegal if they request money or other items of value and promise a substantial return to the participants, according to the U.S. Postal Inspection Service.