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'Commercial enterprise' or day of love, 3 in 4 Canadians plan to celebrate Valentine's Day

The flowers, chocolates and hearts have been in stores for weeks and now the day has finally arrived. Love it or hate it, Valentine’s Day is here.
flower valentine's day
According to Insights West 34 per cent of men in a relationship will consider giving their partner flowers for Valentine's Day. Photo by Pixabay.

The flowers, chocolates and hearts have been in stores for weeks and now the day has finally arrived. Love it or hate it, Valentine’s Day is here.

According to an Insights West poll, three-in-five Canadians may say Valentine’s Day is a waste of time and money, but three quarters still plan to celebrate the holiday of love.

Some choose to celebrate with a special meal at home or a greeting card, while 32 per cent of Canadians in a relationship say they plan to dine out with their loved one. Only one-third of Canadians in a relationship won’t give a gift to their partner on Valentine’s Day.

“Canadians seem to be playing it safe with their spouses and partners on Valentine’s Day,” said Mario Canseco, vice president of public affairs, at Insights West in a press release. “While most are quick to dismiss the occasion as merely commercial, only a few are not going to spend any money on meals and gifts.”

While some may question the commercialism behind the holiday (in fact, 82 per cent of Canadians say it’s “just a commercial enterprise”) there’s no doubt that Valentine’s Day can still be an opportunity to show your loved ones you care. For one-third of Canadians in a relationship, Valentine’s Day offers them an opportunity to feel valued by their partner.