Canada’s first Baileys Treat Bar, where people can concoct their own, over-the-top alcoholic drink, will be on tap at CF Richmond Centre this week as a part of the holiday buzz.
Sharon Howard, marketing manager at Bailey’s parent company, Diageo Canada, said the strategy of the treat bar is to contrast the busy world people currently live in by seeking more playful, indulgent moments to cope with their hectic life.
“We wanted to use this opportunity to encourage people to take a moment to treat themselves,” Howard said. “Our aim is to provide a beautiful and unique space where customers can create their own DIY and Instagram-worthy treats during the holidays.”
The Baileys Treat Bar will be setting up inside at Richmond Centre from Dec. 12 to Dec. 14, from 12 p.m. to 8 p.m.
The Baileys Treat Bar has been a feature in American centres, but this is the first one in Canada.
Consumers will be offered hot chocolate or hot coffee topped with their own selection of ever so slightly over the top treats, she added.