The Vancouver Airport Authority (YVR) and Destination Canada have signed a memorandum of understanding, designed to strengthen the relationship between the two organizations and to align strategic priorities in “air service development, tourism and business opportunities throughout Canada.”
“This agreement is great news for Canadian tourism,” said the Honourable Bardish Chagger, Minister of Small Business and Tourism and Leader of the Government in the House of Commons.
“Following Canada 150, and what I expect will be the best year ever for Canadian tourism, this agreement will help bring more tourists to experience all of the great sights and activities our country has become known for around the world.
“It lays the foundation for what will be another strong year for our industry and partners, as we celebrate the 2018 Canada-China Year of Tourism.”
The purpose of the agreement is to enhance YVR and Destination Canada’s respective approaches to increasing tourism and maximizing the impact of resources.
According to a press release, it encourages both organizations to share knowledge, expertise and market intelligence to support each other in reaching their respective goals. It also agrees to cooperate in marketing programs in countries of mutual interest, including China, to support destination growth and the growth of key airline partners.
“As the gateway for 25% of all international travellers to Canada, YVR is an important partner for Canada’s tourism industry and we’re looking forward to expanding that partnership,” said David F. Goldstein, president and CEO of Destination Canada.
“Under this important agreement we will align our marketing and share our research and data insights for a competitive advantage.”
In 2016, YVR partnered with a number of tourism agencies, including Destination Canada, to create a “Team YVR” approach to better support new and existing airline partners.
“We are very excited about this agreement with Destination Canada which allows us to strategically align our priorities in target markets to benefit not only YVR but also our airline partners,” said Craig Richmond, president and CEO of YVR, in a news release.
“This is the first agreement of its kind in Canada and complements our Team YVR concept perfectly.
“Being able to approach airlines with our tourism partners provides them with the necessary support to launch new services, allowing us to continue building YVR as a world-class hub while supporting the economies of British Columbia and Canada.”
